By Mehmet Enes Beşer The supremacy of Apple in the international market is sustained by a paradox it cannot sustain any longer. On one hand, its branding and positioning are centered on seductive design, excellent user experience, and Silicon Valley innovation principles. Underneath, however, lurks a maze of supply chains, their core located in China’s manufacturing regions. The “Designed in ...
By Mehmet Enes Beşer As the long-running trade dispute between the United States and the People’s Republic of China develops into a complex phenomenon that has ramifications for international markets, Southeast Asia is one of the regions affected most significantly. With Southeast Asia playing a significant role in international trade, as the main economic agents of the region increase tariffs ...